Will Goodwin

Chief Operating Officer– Priory Middle East

William is responsible for leading Priory’s education and healthcare market entry into the region and sits on the UK operating board. Will has lived in the UAE since 2011 and is based in Dubai.

Priory is the leading independent provider of behavioural care in the UK supporting the needs of more than 30,000 people every year. Whereas Priory has in excess of 400 facilities in the UK it has selected the UAE as its first location for international expansion. The two areas of focus for international development are mental health services and provision to support young people with special educational needs. Operations in the UAE include a Priory Wellbeing Centre in Dubai and a partnership with Abu Dhabi Department of Education and Knowledge to operate Al Karamah School in Abu Dhabi. The school offers a personalised, stimulating and enriched education for young people aged 3-25 with autism and associated learning difficulties.

Prior to working with Priory Group, Will led the Middle East healthcare division market entry strategy for Serco, a UK FTSE listed PLC.  This included the mobilisation and commissioning of greenfield projects and full profit and loss responsibility for the operations of services throughout the region. Will sat on the Board of Serco Services in Saudi Arabia and directly managed in excess of 600 personnel.

Will is a volunteer for Reach Mentoring which helps young professionals unlock their true potential and also sits on a local advisory board at FirstPoint School.

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